社区生活圈的线上线下化特征、差异和规划策略* ——以武汉市典型社区为例
Characteristics, Differences and Planning Strategies of Online and Offfine Community Living Circle: A Case Study of Typical Communities in Wuhan
牛 强
武汉大学城市设计学院 城市规划系系主任，教授，博士生导师
李 县
南宁市勘测设计院集团有限公司 工程师，硕士
张正琦
武汉大学城市设计学院
钟雨妮
南京大学建筑与城市规划学院 硕士研究生
夏彬鑫
同济大学建筑与城市规划学院 硕士研究生
摘要: 信息技术的快速发展迅速推动了社区服务设施的线上化，线上和线下生活服务相互补充融合，促使线上线下社区生活圈逐步形成。然而，社区之间的线上化程度和服务水平存在较大差异，通过对武汉市8个典型社区进行访谈、问卷调研，构建回归模型，发现其原因主要与社区的居民年龄、建成年代、地理区位和设施完备度相关，据此分为郊区新建、郊区传统、中心区新建、中心区传统4类线上线下社区生活圈，进行比较分析后发现：新建社区生活圈由于年龄结构年轻化，有更强的线上设施使用意愿；传统社区生活圈因中老年人居多而更倾向于使用实体设施；中心区社区生活圈的配套设施较为完善，线上生活占比主要受居民使用意愿影响；而郊区社区生活圈地处城市外围，建成年代和设施完备程度不一，居民线上生活占比与个人信息化水平及社区建成年代关联性较大。
Abstract: Information technology development rapidly promotes online community service facilities. Online and offline services
complement each other, and promote the formation of online and offline community living circles. There are great differences
in the degree and service level of online services among communities. Through interviews and questionnaires on eight typical
communities in Wuhan, this paper establishes a regression model and finds out that the level of online community service is
mainly related to the age of residents, year of completion, geographical location, and facility completeness of the community.
Based on this, online and offline community living circles can be divided into four types: new suburban living circles,
traditional suburban living circles, new downtown living circles, and traditional downtown living circles. After a comparative
analysis, it can be found that in new-built living circles, due to the younger age structure, there is a stronger willingness to use
online facilities, while middle-aged and elder residents in traditional communities tend to use physical facilities. In downtown
living circles, as the supporting facilities are well equipped, the proportion of online service usage is mainly affected by
residents' willingness. However, in suburban living circles, because of different completion years and facility completeness, the
proportion of residents' online service usage is closely related to the level of personal information and the completion year of
communities.
关键词：线上线下；社区生活圈；服务设施；特征差异；影响因素
Keyword: online and offline; community living circle; service facility; feature difference; influence factor
中图分类号：TU984
文献标识码: A
资金资助
国家自然科学基金资助项目 公共服务虚拟化对设施实体空间的影响和配置优化 51778503
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