基于用户体验的慢行交通建成环境评价* ——以上海市徐家汇商圈为例
Evaluation of Built Environment for Non-motorized Transportation Based on User Experience: A Case Study of Xujiahui Business District in Shanghai
邹子豪
上海交通大学船舶海洋与建筑工程学院 硕士研究生
汪 涛（通信作者）
上海交通大学船舶海洋与建筑工程学院 高级工程师，助理研究员，硕士生导师 wangtao127@sjtu.edu.cn
韩聪颖
同济大学交通学院 博士研究生
张 毅
上海交通大学船舶海洋与建筑工程学院 副研究员，博士生导师
摘要: 健康城市与人民城市理念的深入实施，使便捷高效、全龄友好的慢行交通建设愈发成为城市更新的重点。目前，针对慢 行交通建成环境的评价仍以其客观属性为主，缺乏对用户主观体验的考量。构建基于用户体验的慢行交通建成环境评 价指标体系，以上海徐家汇商圈的三维立体慢行系统为研究对象展开调研，并提出基于问卷数据的“NPS+SEM+四分 图”建成环境评价方法，运用NPS净推荐值模型和SEM结构方程模型分析慢行用户需求，并利用四分图分析优势和不 足。最后剖析不同慢行群体的需求差异，使评价更具全面性和针对性，进而更有效地制定改善方案，以期为徐家汇商圈 乃至其他慢行交通建成环境的优化提供参考。
Abstract: With the in-depth implementation of the concepts of “healthy city” and “people’s city”, developing convenient, efficient and age-friendly non-motorized transportation has become the focus of urban renewal. At present, evaluations of the built environment of non-motorized transportation primarily rely on objective attributes and overlook the subjective experience of users. This study constructs a built-environment evaluation index system for non-motorized transportation based on user experience, and uses the three-dimensional non-motorized transportation system in Xujiahui Business District as a case study. An integrated evaluation method combining the Net Promoter Score (NPS), Structural Equation Modeling (SEM), and a Quadrant Matrix is proposed based on questionnaire data, which analyzes user needs via NPS and SEM, while identifying strengths and weaknesses through the Quadrant Matrix. Finally, the study examines the differentiated needs of different nonmotorized user groups to ensure a more comprehensive and targeted evaluation, to facilitate the formulation of effective improvement plans, providing references for the optimization of the built environment of the Xujiahui Business District and similar urban areas.
关键词：徐家汇商圈；建成环境；慢行交通；用户体验；NPS净推荐值；结构方程模型
Keyword: Xujiahui Business District; built environment; non-motorized transportation; user experience; net promoter score; structural equation modeling
中图分类号：TU984
文献标识码: A
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