青年数字化生活方式的空间长尾效应与城市规划 响应机制研究*
Research on Spatial Long Tail Effects of Youth Digital Lifestyles and Urban Planning Response Mechanisms
陈 浩
南京大学建筑与城市规划学院 副教授，博士
彭 程
南京大学建筑与城市规划学院 硕士研究生
胡小武（通信作者）
南京大学社会学院 研究员 南京大学城市科学研究院 执行院长 博士，huxiaowu@nju.edu.cn
高慧智
滇西应用技术大学 高级工程师，硕士
摘要: 当代青年虚实结合的数字化生活方式对城市空间的重塑能力显著增强，传统以“响应生产”和“满足增长”为核心 逻辑的城市规划与空间治理愈来愈难以适应青年的需求。现有青年发展型城市规划建设总体遵循“打补丁”的思路， 并未从青年数字化生活方式对于传统城市结构重组的高度系统思考和建构青年在城市中融入、生活与发展的空间供 给体系入手，这反映在各地散点式和主题化的青年空间建设实践上。受数字时代经济学领域兴起的长尾理论启发，探 讨青年数字化生活方式的空间长尾效应的形成原理及其内涵特征，并基于长尾理论在公共服务供给领域的应用创新 经验，思考当代青年数字化生活方式空间长尾效应的城市规划响应机制与策略路径，以期为创新系统地实施青年发展 型城市规划提供启示。
Abstract: The digital lifestyle of contemporary youth, integrating virtual and real dimensions, has significantly enhanced their capacity to reshape urban space. Traditional urban planning and spatial governance, centered on the logic of “responding to production” and “meeting growth,” are increasingly difficult to meet the needs of youth. Current planning and construction of youth-oriented development cities generally follow a “patching” approach, lacking systematic consideration and construction of spatial supply systems for youth integration, living, and development within cities. This gap is reflected in scattered and themed youth space construction practices in various places. Drawing inspiration from the long tail theory emerging in the economics field of the digital era, this paper explores the formation principles and characteristics of the spatial long tail effect of youth digital lifestyles. Based on innovative applications of long tail theory in public service provision, it examines urban planning response mechanisms and strategic pathways for addressing the spatial long tail effect of contemporary youth digital lifestyles, aiming to provide insights for the systematic implementation of youth-oriented development city planning.
关键词：青年发展型城市；规划理论；长尾理论；生活方式；定制空间供给
Keyword: youth-oriented development city; planning theory; long tail theory; lifestyle; customized space supply
中图分类号：TU984
文献标识码: A
共青团中央. 关于开展青年发展型城市建设试
点的意见[EB/OL]. （2022-10-12）[2024-12-28].
https://www.gqt.org.cn/xxgk/tngz_gfxwj/gfxwj/
202210/t20221012_790018.htm.
The Central Committee of the Communist Youth
League. Opinions on carrying out the pilot project
of youth development oriented city construction[EB/OL]. (2022-10-12) [2024-12-28]. https://
www.gqt.org.cn/xxgk/tngz_gfxwj/gfxwj/202210/
t20221012_790018.htm.
郑德高，孙娟. 城市更友好，青年更有为——关
于青年发展型城市研究探索[J]. 中国共青团，
2022（14）：68-71.
ZHENG Degao, SUN Juan. Cities are more friendly,
and the youth are more proactive—an exploratory
study on youth development oriented cities[J]. The
Communist Youth League of China, 2022(14): 68-
71.
赵联飞. 高质量发展视野下的青年发展型城市
建设研究[J]. 中国青年研究，2023（10）：48-54.
ZHAO Lianfei. Research on the construction of
youth development-oriented cities from the perspective of high quality development[J]. China
Youth Study, 2023(10): 48-54.
霍子文，李亚洲，贺辉文，等. 青年发展型城市的
空间响应与规划策略——以东莞为例[J]. 规划
师，2024（1）：17-24.
HUO Ziwen, LI Yazhou, HE Huiwen, et al. Spatial
response and planning strategies for youth development oriented city: a case study of Dongguan[J].
Planners, 2024(1): 17-24.
丁凡琳. 供需匹配视角下青年流动人才的城市
居留动因探析[J]. 城市问题，2023（11）：25-34.
DING Fanlin. The urban residence motivation of
young talents from the perspective of supply and
demand matching[J]. Urban Problems, 2023(11):
25-34.
闫方洁. 阐释与反思：现代化转型期当代青年意
义需求的偏好、影响及应对[J]. 南京师大学报
（社会科学版），2024（4）：158-168.
YAN Fangjie. Interpretation and reflection: preferences, influences, and responses to the meaning
needs of contemporary youth in the modernization
process[J]. Journal of Nanjing Normal University
(Social Science Edition), 2024(4): 158-168.
郑德高，闫岩，廖航，等. 青年发展视角下的城
市规划建设评价研究[J]. 城市规划学刊，2022
（S2）：33-39.
ZHENG Degao, YAN Yan, LIAO Hang, et al.
Evaluation of urban planning and development
from the perspective of youth growth and development[J]. Urban Planning Forum, 2022(S2): 33-39.
聂伟，余燕琪. 整体性治理与深圳青年发展型城
市建设的纵深实践[J]. 中国青年研究，2022（5）：
29-36.
NIE Wei, YU Yanqi. Holistic governance and the in
depth practice of youth development oriented city
construction in Shenzhen[J]. China Youth Study,
2022(5): 29-36.
黄楚新，商雅雯. 论移动互联网背景下青年生活
方式的嬗变[J]. 中国青年社会科学，2017（4）：
59-64.
HUANG Chuxin, SHANG Yawen. On the evolution
of youth lifestyle under the mobile internet[J].
Journal of Chinese Youth Social Science, 2017(4):
59-64.
王富海，刘泉，黄丁芳. 工作回归引领智慧社区的
功能增强与空间发展[J]. 城市规划学刊，2022
（2）：103-110.
WANG Fuhai, LIU Quan, HUANG Dingfang.
Functional enhancement and spatial development
of smart communities under the trend of work returning to community[J]. Urban Planning Forum,
2022(2): 103-110.
罗震东，毛茗，张佶，等. 移动互联网时代城市新
空间形成机制——以“外卖工厂”为例[J]. 城
市规划学刊，2022（4）：64-70.
LUO Zhendong, MAO Ming, ZHANG Ji, et al.
Takeaway factory: formation mechanism of new
urban spaces in the mobile internet era[J]. Urban
Planning Forum, 2022(4): 64-70.
陆建城，罗小龙，钱俭，等. 城市直播电商空间的
演进特征、逻辑与策略研究——以杭州市为例
[J]. 城市问题，2022（10）：27-34.
LU Jiancheng, LUO Xiaolong, QIAN Jian, et al.
The spatial-temporal evolution characteristics,
endogenous logic and guiding strategy of live
streaming e-commerce space in cities: taking
Hangzhou city as an example[J]. Urban Problems,
2022(10):27-34.
汪劲柏，穆艳霞，王治元. 互联网时代城市空间
运营热点地区的分布与发展特征研究——以
上海“网红打卡地”为例[J]. 城市发展研究，
2022（10）：19-26.
WANG Jinbai, MU Yanxia, WANG Zhiyuan. Distribution and development of urban hot spots in
the internet era: a case study of Shanghai[J]. Urban
Development Studies, 2022(10): 19-26.
胡小武，向江渝. 去内卷化：当代青年的“反向
生活”及其社会机理[J]. 中国青年研究，2023
（7）：76-84.
HU Xiaowu, XIANG Jiangyu. De-involution: the
reverse life of contemporary youth and its social
mechanism[J]. China Youth Study, 2023(7): 76-84.
曹国东，毛瑀涵. 流动的“灵韵”：当代青年的
城市漫游与生活共同体建构[J]. 中国青年研究，
2024（6）：85-92.
CAO Guodong, MAO Yuhan. Urban roaming
and life community construction of contemporary
youth[J]. China Youth Study, 2024(6): 85-92.
项飙，康岚. “重建附近”：年轻人如何从现实中
获得力量？——人类学家项飙访谈（上）[J].
当代青年研究，2023（5）：1-9.
XIANG Biao, KANG Lan. “Rebuilding the
nearby”: how can young people gain strength from
reality? An interview with anthropologist Xiang
Biao(Part 1)[J]. Contemporary Youth Research,
2023(5): 1-9.
孙久文，蒋治. 高质量建设青年发展型城市的科
学内涵与战略构想[J]. 西安交通大学学报（社
会科学版），2022（6）：1-9.
SUN Jiuwen, JIANG Zhi. Scientific connotation
and strategic conception of constructing youth
development city with high-quality[J]. Journal
of Xi’an Jiaotong University (Social Sciences),
2022(6): 1-9.
陈科比，甘霖，徐勤政，等. 青年发展型城市建设
的空间需求与规划响应——以北京高校毕业生
择城落脚观察为例[J]. 规划师，2024（1）：25-33.
CHEN Kebi, GAN Lin, XU Qinzheng, et al.
Spatial demand and planning response of youth
development oriented city construction[J]. Planners,
2024(1): 25-33.
许昊，华晨，李咏华. 青年发展型城市建设：老旧
社区社会活力再生规划路径研究[J]. 城市规划
学刊，2022（3）：96-101.
XU Hao, HUA Chen, LI Yonghua. Youth development in city building: planning for the regeneration
of social vitality in the old community[J]. Urban
Planning Forum, 2022(3): 96-101.
杭州网. 在瓜山未来社区生活一天是什么体
验？记者的蹲点体验报告来了[EB/OL]. （2021-
04-30）[2024-12-28]. https://hwyst.hangzhou.com.
cn/jzcj/content/2021-04/30/content_7957277.htm.
Hangzhou.Com. What is the experience of living a
day in Guashan Future Community? Here comes the
reporter’s report on the squatting experience[EB/
OL]. (2021-04-30) [2024-12-28]. https://hwyst.
hangzhou.com.cn/jzcj/content/2021-04/30/
content_7957277.htm.
周显坤. “以人为本”的规划理念是如何被架空
的[J]. 城市规划，2014（12）：59-64.
ZHOU Xiankun. How the planning principle of
“people-oriented” becomes impracticable[J]. City
Planning Review, 2014(12): 59-64.
ELBERSE A. Should you invest in the long tail?[J].
Harvard Business Review, 2008(7/8): 88.
李海舰，田跃新，李文杰. 互联网思维与传统企
业再造[J]. 中国工业经济，2014（10）：135-146.
LI Haijian, TIAN Yuexin, LI Wenjie. Mobile
internet thinking and traditional business reengineering[J]. China Industrial Economics,
2014(10): 135-146.
KREUTER M W, HOVMAND P, PFEIFFER D
J, et al. The “long tail” and public health: new
thinking for addressing health disparities[J].
American Journal of Public Health, 2014(12):
2271-2278.
GALLUZZI A. Cities as long tails of the physical
world: a challenge for public libraries[J]. Library
Management, 2011(4/5): 319-335.
易法敏，古飞婷，康春鹏. 公共服务创新性供给
如何促进农业经营主体数字化营销——以广东
省“12221”市场体系建设行动为例[J]. 中国农
村经济，2023（2）：148-167.
YI Famin, GU Feiting, KANG Chunpeng. How
can innovative delivery of public services promote
digital marketing of agricultural operators: an
analysis based on examination of the “12221”
market system construction initiative in
Guangdong Province[J]. China Rural Economy,
2023(2): 148-167.
顾巍钟，孙乐. 城市更新，重塑空间还要激活社
群[N]. 新华日报，2024-12-31（4）.
GU Weizhong, SUN Le. Urban renewal, reshaping
space and activating communities[N]. Xinhua
Daily, 2024-12-31(4).
张恩嘉，龙瀛. 城市弱势区位的崛起——基于大
众点评数据的北京休闲消费空间研究[J]. 旅游
学刊，2024（4）：16-27.
ZHANG Enjia, LONG Ying. The rise of hidden
spaces: a study of leisure consumption spaces in
Beijing using Dazhong Dianping data[J]. Tourism
Tribune, 2024(4): 16-27.
甄峰，谢智敏. 技术驱动下未来城市情景与规划
响应研究[J]. 规划师，2021（19）：11-19.
ZHEN Feng, XIE Zhimin. Future urban scenario
and planning response strategy driven by technology[J]. Planners, 2021(19): 11-19.
蒋源，于儒海，曹塽，等. 基于网络社交数据的城
市情绪地图及空间优化探索——以成都市为例
[J]. 规划师，2023（9）：56-62.
JIANG Yuan, YU Ruhai, CAO Shuang, et al. A
study on urban emotional map and spatial improvement based on social networking data: take Chengdu
City as an example[J]. Planners, 2023(9): 56-62.
江海燕，宋天昊，李世杰，等. 数字化背景下城市
虚实活力空间格局特征——以广州为例[J]. 热
带地理，2023（4）：695-706.
JIANG Haiyan, SONG Tianhao, LI Shijie, et al.
Spatial pattern characteristics of urban virtual-real
vitality in the digitization context: a case study of
Guangzhou[J]. Tropical Geography, 2023(4): 695-
706.
周恺，张海涛，夏依宁，等. 社交媒体影响下的城
市消费空间新特征：以小红书长沙“网红打卡
地”为例[J]. 现代城市研究，2021（9）：20-27.
ZHOU Kai, ZHANG Haitao, XIA Yining, et al.
New urban consumption space shaped by social
media: a case study of the geo-tagging places of
Changsha on Xiaohongshu[J]. Modern Urban
Research, 2021(9): 20-27.
SALVADOR F, PILLER F T, AGGARWAL
S. Surviving on the long tail: an empirical
investigation of business model elements for mass
customization[J]. Long Range Planning, 2020(4):
101886.
蒋阳，张京祥，何鹤鸣，等. 场域视角下的创新孵
化空间构建机制——中国网络作家村的案例解
析[J]. 上海城市规划，2021（1）：84-90.
JIANG Yang, ZHANG Jingxiang, HE Heming, et
al. Innovation incubate space construction mech
anism from the field perspective: a case study of
China Internet Writer Village[J]. Shanghai Urban
Planning Review, 2021(1): 84-90.
澎湃新闻. 成都打造青年社交场景，助力青年友
好城市建设[EB/OL]. （2022-06-10）[2024-12-28].
https://www.thepaper.cn/newsDetail_forward_
18512158.
Pengpai News. Chengdu creates a social scene
for young people to help build a youth friendly
city[EB/OL]. (2022-06-10) [2024-12-28]. https://
www.thepaper.cn/newsDetail_forward_18512158.
吴良镛，毛其智，张杰. 面向21世纪──中国特
大城市地区持续发展的未来──以北京、上
海、广州三个特大城市地区为例[J]. 城市规划，
1996（4）：22-27.
WU Liangyong, MAO Qizhi, ZHANG Jie.
Facing the 21st century - the future of sustainable
development of China’s megacity regions - take the
three megacity regions of Beijing, Shanghai, and
Guangzhou as examples[J]. City Planning Review,
1996(4): 22-27.
