后工业城市与观光工厂发展的研究 ——以台湾“巧克力共和国”观光工厂为例

The Research on Post-industrial City and Tourism Factory: A Case Study of Republic of Chocolate Factory of Hunya Foods in Taiwan

张梦诗
福建师范大学旅游学院 本科生

摘要: 观光工厂近年来成为许多城市空间与产业转型的代表,它一方面宣示了后工业城市时代的来临,另一方面配合城市产业的进阶与转型,迎合了观光与游憩的新城市需求。在西方国家与日本等城市的经验中,许多城市的转型发展过程都透过土地的置换与建筑的改造,变更原有的都市工业土地作为城市市民观光与休闲游憩使用,以提升市民的生活质量与居住环境。这个新的模式,被定义为观光工厂,它是藉由转换产业知识为旅游资源的一种模式。以台湾推动观光工厂作为主轴,介绍了台湾推动观光工厂的背景、政策内容与过程,并说明它的效益。其中引用宏亚食品巧克力观光工厂为例,说明观光工厂对城市发展的重要性。

Abstract: Tourism factory has become the representative of transforming of space and industries in many cities. The tourism factory, on one hand, implicitly announces a new coming age of post-industrial city, and on the other hand, it actively pushes the urban spatial structure transformation to meet the civilization satisfaction of tourism and recreation. In many experiences of urban development from western countries and Japan, many cities witness a process of city repositioning by land replacement and building renovation, to remark the brown zone as an attraction of tourism and leisure, for prompting the life quality of civilization and living environment. This new development progress is defined as tourism factory, a model of transferring the industrial knowledge to tourism resources. This paper tries to illustrate the development condition of tourism factory in Taiwan, through introducing the background, policy inclusion and evolution, and to evaluate its performance on urban development. Take the Republic of Chocolate Factory of Hunya Foods as an example, this paper also tries to explain the important role of tourism factory to stimulate urban benefit.

关键词:后工业城市、观光工厂、产业观光

Keyword: Post-industrial city,Tourism factory,Industrial tourism

中图分类号:TU981

文献标识码: A

[1]台湾经济部工业局.观光工厂的契机:冰冷的产业景观转向欢乐的休闲景观[EB/OL]. (2009-11-25)[2016-08-26]. http://taiwanplace21.org/index.htm.
Ministry of Economic Affairs Industrial Development Bureau. Excellent tourism factory opportunity: cold industry landscape turned to leisure landscape and joy[EB/OL]. (2009-11-25)[2016-08-26]. http://taiwanplace21.org/index.htm.
[2]叶子明,巫弘尧. 观光工厂游客体验营销、服务质量、顾客满意度与忠诚度之关系研究[J]. 中小企业发展季刊,2014(31):101-132.
YE Ziming, WU Hongyao. The relationship among visitor experiential marketing, service quality, customer satisfaction and loyalty of tourism factories[J]. Journal for SME Development, 2014 (31): 101-132.
[3]辛晚教,廖淑容. 台湾地区都市计划体制的发展变迁与展望[J]. 城市发展研究,2000(6):6-14.
XIN Wanjiao, LIAO Shurong. The transition and prospect of the urban planning in Taiwan Area[J]. Urban Development Studies, 2000 (6): 6-14.
[4]MBA智库百科:后工业社会[EB/OL]. [2016-08-26]. http://wiki.mbalib.com/wiki/.
Mbalib: post-industrial society [EB/OL]. [2016-08-26]. http://wiki.mbalib.com/wiki/.
[5]贺旺,章俊华. 后工业景观浅析[D]. 北京:清华大学硕士学位论文,2004.
HE Wang, ZHANG Junhua. Study of post-industrial landscape[D]. Beijing: The Dissertation for Master Degree of Tsinghua University, 2004.
[6]林涵妤,宋立垚. 观光工厂空间发展策略之研究-以台湾玻璃新竹厂为例[D]. 台北:国立台北科技大学硕士学位论文,2010.
LIN Hanyu, SONG Liyao. The research of development strategy in space of factory tour: a case study of Taiwan Glass Ind. Corp. in Hsin Chu[D]. Taipei: The Dissertation for Master Degree of National Taipei University of Technology, 2010.
[7]朝日集团官方网页[EB/OL]. http://www.asahibeer.co.jp/brewery/.
The Website of Asahi Beer[EB/OL]. http://www.asahibeer.co.jp/brewery/.
[8]马自达官方网页[EB/OL]. [2016-08-26]. http://www.mazda.com/ja/about/museum/guide/.
The Website of Mazda[EB/OL]. [2016-08-26]. http://www.mazda.com/ja/about/museum/guide/.
[9]李斌,启南. 台湾新北市产经发展策略——与亚洲国家(地区)近年经济发展的比较研究[J]. 中国名城,2011(6):56-63.
LI Bin, QI Nan. Industrial and economic development strategies of New Taipei City, Taiwan: a comparative study on Asian countries' economic development in recent years[J]. Urban Geology, 2011 (6): 56-63.
[10]周志龙. 全球化、台湾国土再结构与制度[M]. 台北:詹氏书局,2003.
ZHOU Zhilong. Globalization, land restructuring and institution in Taiwan[M]. Taipei: Chan’s Arch-Publishing Co., Ltd, 2003.
[11]Dahl R. Charlie and the chocolate factory[M]. London: Puffin Books, 2004.
[12]Rudd M, Davis J. Industrial heritage tourism at Binghan Canyon Copper Mine[J]. Journal of Travel Research, 1998, 36 (3): 85-89.
[13]台湾经济部工业局网页[EB/OL]. [2016-08-26]. http://taiwanplace21.org/index.htm.
Website of Ministry of Economic Affairs Industrial Development Bureau[EB/OL]. [2016-08-26]. http://taiwanplace21.org/index.htm.
[14]福建日报新闻办公室. “观光工厂”:传统产业突围的新路径[N]. 福建日报,2011-11-17(009).
Information Office of the Fujian Daily. "Tourism factory": the traditional industry to break a new path[N]. Fujian Daily, 2011-11-17 (009).
[15]林洧桢. 观光工厂热透,吃吃喝喝最赚:5年产值成长1.5倍,蔚为旅游产业新势力[J].财讯双周刊,2016(496):108-111.
LIN Weizhen. Tourism factory becomes a new trend of tourism industry[J]. Wealth Magazine, 2016 (496): 108-111.
[16]宏亚巧克力共和国网页[EB/OL]. [2016-08-26]. http://www.republicofchocolate.com.tw/index.aspx.
The website of Hunya Republic of Chocolate factory[EB/OL]. [2016-08-26]. http://www.republicofchocolate.com.tw/index.aspx.
[17]欧阳云玉,欧阳国辉. 工厂复兴:台湾产业文化资产再利用[J]. 中外建筑,2015(2):33-36.
OUYANG Yunyu, OUYANG Guohui. Factory renaissance: Taiwan's industrial culture industry recycling[J]. Chinese and Overseas Architecture, 2015 (2): 33-36.

微信扫一扫
关注“上海城市规划”
公众号