电子商务推动的乡村空间重构*——以南通三合口村为例

Rural Development and Spatial Reconstruction Driven by E-commerce: A Case Study of Nantong Sanhekou Village

周 静
苏州科技大学建筑与城市规划学院 讲师,博士

摘要: 在国家大力推进乡村振兴的背景下,淘宝村作为电子商务与本地化生产结合产生的新乡村现象,正展现出一种全新的乡 村振兴之路。以南通三合口村为例,乡村家纺企业正围绕电子商务不断进行生产组织重构,推进定制化和精细化生产;企 业间的分工协作不断深化,并通过互联网将全球化的设计、销售服务纳入本地化生产网络;乡村本身也转向一种生产加 工、设计研发、创新等功能复合化的空间单元。在这一过程中,地方政府在协同区域规划、统筹产业资源、提供基础设施配 套、公共服务等方面发挥了积极的推动作用。

Abstract: In the context of the country’s rural revitalization strategy, Taobao Village, as a combination of e-commerce and localized production, has created a new rural phenomenon and is demonstrating a new road to rural revitalization. Taking Sanhekou Village in Nantong as an example, the rural home textile enterprises are constantly reorganizing the production organization around e-commerce and promoting customization and refined production. The division of labor among enterprises continues to deepen, and the globalization of design and sales services is integrated into the localized production network through the Internet. The village itself has also turned to a space unit that combines functions of production, processing, design, research and development, and innovation. In this process, local governments have played an active role in promoting regional planning, coordinating industrial resources, supporting infrastructure, and providing public services.

关键词:乡村振兴、淘宝村、生产组织、空间组织、空间规划

Keyword: Rural revitalization , Taobao village, Production organization , Space organization , Space planning

中图分类号:TU981

文献标识码: A

资金资助

国家自然科学基金项目 “电子商务对农村社会网络的影响及作用机制研究——以江苏‘淘宝村’为例”、;江苏省高校优秀中青年教师和校 长境外研修计划资助;江苏高校品牌专业建设工程资助项目(TAPP);江苏高校优势学科建设工程资助项目 51508365

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