全球化背景下上海时尚消费空间的形成机制研究
The Formation Mechanism for Fashion Consumption Space in Shanghai under the Background of Globalization
赵玉萍
华东师范大学城市与区域科学学院 中国现代城市研究中心 硕士研究生
孙 莹
华东师范大学城市与区域科学学院 硕士
汪明峰（通讯作者）
华东师范大学城市与区域科学学院 中国现代城市研究中心 教授
摘要: 在全球化背景下，国际时尚品牌纷纷进入中国，塑造了城市时尚消费空间的分布格局。同时，中国城市商业的时空间结构与文化环境也影响了国际品牌的地方化进程。以上海为例，探讨全球化背景下城市时尚消费空间的形成和变动格局，重点考察国际时尚品牌进驻的区位和空间过程，并运用行动者网络理论分析时尚消费空间的形成机制。在打造时尚消费空间的行动者网络中，各级政府、时尚品牌、购物中心和消费者4大行为主体是全球化力量和地方化力量的主要代表。这些行动者通过对政策、文化、品牌等方面的互相连结，共同推动了上海时尚消费空间的演变。
Abstract: Under the background of globalization, international fashion brands have entered China one after another, shaping the distribution pattern of urban fashion consumption space. At the same time, the time and space structures as well as the cultural environment of China's urban commerce have also affected the localization process of international brands. This paper takes Shanghai as an example to explore the formation and change patterns of urban fashion consumption space under the background of globalization. It focuses on the location and spatial process of international fashion brands, and uses actor network theory to analyze the forming mechanism of fashion consumption space. The actor network includes governments at all levels, fashion brands, shopping centers and consumers. They are the main representatives of the forces of globalization and localization. These actors have jointly promoted the evolution of fashion consumption space in Shanghai by influencing the policies, cultures, and brands.
关键词：时尚、消费空间、行动者网络理论、 全球化、上海
Keyword: Fashion，Consumption space，Actor-network theory， Globalization， Shanghai
中图分类号：TU981
文献标识码: A
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