我国淘宝村发展特征及其应对策略研究综述*

Overview on the Research of the Development Characteristics and Coping Strategies of Taobao Villages in China

李 硕
山东建筑大学建筑城规学院 硕士研究生

王林申
济南大学土木建筑学院 主任,副教授

张军民(通信作者)
山东建筑大学建筑城规学院 教授,硕士生导师

摘要: 作为电子商务与乡村空间结合的产物,淘宝村的发展吸引了越来越多国内学者的关注。当前关于淘宝村的研究正处于起步阶段,研究数量逐年增多。首先,通过文献检索的方法获取2013—2018年关于“淘宝村”的相关研究文献。其次,从淘宝村的成因与类型、发展特征、城镇化路径,及存在的问题与应对策略4个方面对我国淘宝村的相关研究进行系统归纳。通过分析发现我国“淘宝村”的研究存在研究对象集中、研究方法单一和研究内容不全面等3个不足之处。最后,提出未来研究在对象方面可以关注欠发达地区淘宝村,在研究方法方面可以运用大数据技术,在研究内容方面可以关注淘宝村的流动空间、社会问题和政策变化。

Abstract: As a product of the combination of e-commerce and rural space, the development of Taobao Village has attracted more and more attention from domestic scholars. The current research on Taobao Village is in its infancy, and the number of research continues to increase year by year. This paper first uses the method of China Knowledge Network to obtain literature, and initially screens the research literature on Taobao Village since 2013-2018. Secondly, we systematically summarize the related researches of Taobao Village in China from four aspects: the cause and type of Taobao Village, the development characteristics, the urbanization path, the existing problems and the coping strategies. Through analysis, it is found that the research of Taobao Village in China has three shortcomings such as concentrated research objects, single research method and incomplete research content. Finally, it is proposed that future research can focus on Taobao Village in underdeveloped areas,use big data technology as research methods and pay attention to the space of flows, social problems and policy changes of Taobao Village.

关键词:淘宝村;成因;特征;问题;对策

Keyword: Taobao Village; cause; characteristic; problem; solution

中图分类号:TU981

文献标识码: A

资金资助

国家自然科学基金项目 “‘淘宝村’流空间的协同运行机制及聚落重构方法研究” 51608227

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