生命周期视角下淘宝村发展的时空特征分析 *
Spatio-temporal Characteristics Analysis of Taobao Village from the Perspective of Life Cycle
汪 凡
华东师范大学中国现代城市研究中心 华东师范大学城市与区域科学学院 博士研究生
汪明峰（通信作者）
华东师范大学中国现代城市研究中心 华东师范大学城市与区域科学学院 教授，博士生导师
摘要: 淘宝村是互联网和实体经济相结合的一种新兴的乡村振兴模式，但随着内部与外部同质竞争，淘宝村开始内卷化，出现
大量退出的现象，值得关注。基于2013—2020年淘宝村数据，从全国层面分析淘宝村发展的时空特征，并对淘宝村的发展
阶段与生命周期特征进行探究。结果表明： （1）淘宝村在研究期内从东部扩散至全国，东部沿海地区增速迅猛，形成串
珠状高值集聚区，中西部和东北地区淘宝村数量较少，且增速较慢。 （2）淘宝村呈现出快速扩张形势的同时，也开始产
生局部淘汰的现象，淘汰量波动递增。2020年淘汰量约占前一年淘宝村总量的17.61%，其中，东部地区淘汰量占较大比
重。 （3）不同地区淘宝村发展阶段具有差异性，中西部和东北地区淘宝村仍处于萌芽阶段，东部地区淘宝村处于扩张阶
段。东部地区淘宝村的发展趋势决定着全国淘宝村的发展趋势。整体上，淘宝村经历了萌芽阶段，正处于倒“U”型左部
扩张阶段，未来淘宝村将进入成熟阶段。
Abstract: Taobao Village is an emerging rural revitalization model which combines the Internet and rural real economy. However, with the
homogeneous competition, the Taobao Village has begun to be involute, and the elimination phenomenon has become more and
more serious, which is worthy of attention. Based on the Taobao Village data in 2013-2020, this paper analyzes the development
characteristics and development stages of Taobao Village from the national level. The results show that: (1) During the study period,
Taobao Villages spread from the east to the whole country. The eastern coastal areas grew rapidly, forming bead-like high-value
agglomeration areas. The central, western and northeastern regions had fewer Taobao Villages and their growth rate was slow. (2)
While Taobao Village is showing rapid expansion, it has also begun to be partially eliminated. The amount of elimination is increasing
year by year. In 2020, the amount of elimination accounted for about 17.61% of the total amount of Taobao Villages in the previous
year, of which the eastern region accounted for a larger proportion than other regions. (3) The development stages of Taobao Villages
are not similar in different regions. Those in the central, western and northeastern regions are still in the embryonic stage, while those
in the east are in the expansion stage. The overall development trend of Taobao Village is determined by those in the eastern region.
Taobao Village has experienced an embryonic stage and is in the early expansion stage of the inverted "U"-shaped line. In the future,
Taobao Village will enter a mature stage.
关键词：淘宝村；淘汰；发展阶段；生命周期
Keyword: Taobao Village; elimination; development stage; life cycle
中图分类号：TU984
文献标识码: A
资金资助
上海市教育委员会科研创新计划重大项目 “互联网赋能地方发展的理论与应用研究——中国模式和经验” 2021-01-07-00-08-E00130
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