淘宝村城镇化转型的社会网络植入与演替机制*——以广州市里仁洞村为例
The Mechanism of Social Network Implantation and Succession during Urbanization Transformation of Taobao Village: A Case Study of Lirendong Villagein Guangzhou
赵渺希
华南理工大学建筑学院华南理工大学亚热带建筑科学国家重点实验室教授，博士生导师
彭祎芃
宾夕法尼亚大学设计学院硕士研究生美国HNTB Corporation公司规划师
黄 卓
华南理工大学建筑学院硕士研究生
师浩辰
华南理工大学建筑学院华南理工大学亚热带建筑科学国家重点实验室博士研究生
摘要: 伴随互联网向村落空间的快速渗透，“淘宝村”这一特殊的乡村产业聚集模式不断完善，并成为促进乡村产业发展的城镇化路径之一。然而，现有研究多数集中于村落的空间环境层面，很少提及近郊型淘宝村的社会网络植入与更替过程及其演化机制。以广州市里仁洞淘宝村为例，通过实地调研与深度访谈，探索社会网络变迁与其发展兴衰的内在联系。研究表明，随着城市化的推进，部分城郊村落演化为流动人口高度集中的淘宝村，潮汕社会网络的“链式迁移”特征在早期有效促进村庄产业发展，并在城镇化过程中成为淘宝村高强度再开发的重要诱因；随着增量开发难以为继，潮汕社会网络的“排外”特征反而成为阻滞淘宝村产业发展的重要因素。原住村民物业惜租/选择住户等行为导致里仁洞村日渐转向同质化的居住功能。消解植入型电商群体和本地居民之间的分离状态，是确保淘宝村产业融入本地社区网络、可持续发展的关键。
Abstract: With the rapid Internet penetration from urban areas to rural districts, "Taobao Village", a special rural industry agglomeration, has gradually emerged and been regarded as one of the new urbanization paths to implement the rural revitalization strategy. Nevertheless, most of the research focuses on the physical space but seldom mentions the mechanism of social network implantation and succession of Taobao Village in suburban areas. Taking Lirendong Village as an example, this paper explores the internal relationship between social network changes and village development through on-the-spot investigation and indepth interviews. The results show that the "chain migration" feature of Chaoshan social network can stably accelerate the development of Taobao Village during its formation period, which finally leads to the reshaping of a high-intensity spatial landscape during the urbanization. On the contrary, due to space limitation, the "exclusive" feature of Chaoshan social network has become an important factor hindering the development of Taobao Village industry. The local villagers' behaviors, for example, tendentiously choosing the tenants, lead to a shift from diverse industries to a homogenized residence. Therefore, the paper suggests that dissolving the isolation between social networks of embedded e-commerce groups and local residents is the key to ensuring the integration of Taobao Village industry into local community networks and sustainable development.
关键词：淘宝村；城镇化转型；社会网络；电子商务
Keyword: Taobao Village; urbanization transformation; social network; E-commerce
中图分类号：TU984
文献标识码: A
资金资助
中央高校基本科研业务费重点项目 “网络社会视角下大都市空间意象的嬗变机理研究” 2019ZD30
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